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Our team of specialists wanted to share some articles on technologies, services, trends and news of our industry in the era of digital transformation.

Nowadays, platforms such as websites, apps, management systems, among others, play a fundamental role in the day-to-day life of your organization. A website, for example, helps you gain customer trust and visibility. When someone hears something about your brand, the first thing they do is search for it on the internet. And if your website is friendly and attractive, you already have some points earned.

It is also important to have an effective user interface and an appropriate design of the experience in business management systems. ERP, CRM, SCM, are acronyms that are heard a lot in companies. Its objective is to optimize the work of employees and the organization in different key areas, such as production, supply chain, marketing, customer relations… User interfaces centered on experience can help your employees to work efficiently and, then, deliver greater value for your customers.

 

UI/UX Design: What is UX and how is it related to UI?

User experience (UX) focuses on how a person feels about using a product or service. It highlights the experiential, affective, significant and valuable aspects of user interaction. It covers all aspects of the end-user interaction with the company, its services and its products. It is subjective in nature, because it deals with an individual’s performance, feelings, and thoughts about a system. It defines the user’s path as they interact with the design, form, and functionality of the platform.

The user interface (UI) is the means by which a user interacts with a device. It includes all the elements, such as buttons and controls, of the interface of a web or app. An interface developed from a UI approach will surely have also been planned with user experience in mind.

The ultimate goal of a UI/UX design is to develop an excellent user experience when using the interface of the website, app or program. In this sense, it is important to consider different dimensions that interact with the user: words, visual representations (such as graphics, illustrations, and other elements), different spaces in the interface, usage time and, of course, user behavior.

 

UX UI Design

 

A clear example of UI/UX design is the mobile app we developed for YPF Argentina. This project was focused on improving user experience through a mobile application for oil supply inventory management.

 

What should be taken into account regarding UI/UX design?

Interface design focused on user experience should follow the following principles:

  • Structure. The layout should organize the user interface in a meaningful and useful way. This relates to the general architecture of the user interface.
  • Simplicity. The design should facilitate simple and common tasks, communicate clearly and simply with the user’s own language, and provide accesses that are meaningful and related to the main processes.
  • Visibility. The design must make visible all the options and materials necessary to be able to carry out a task without the user being distracted by other types of information. Good design doesn’t overwhelm users with alternatives nor confuse them with unnecessary information.
  • Feedback. The design must keep users informed of the actions carried out and changes in the status of the process. It is also important to inform the user about errors or exceptions that are relevant through clear, concise and familiar language.
  • Tolerance. The design must be flexible and tolerant, reducing errors and redundancy for the user.

 

Key considerations for UI/UX Design.

 

Personas and scenarios.

The creation of personas or archetypes is a staple tool in UX, mainly because it can help you visualize who the user you are designing for is. The persona methodology consists of determining, through prior research, a semi-fictional representation of the ideal user. It is about “putting faces and eyes” on the people who are going to use the platform. In turn, we need to place this persona in the potential scenarios of use of the platform. The scenarios are the situations in which the user finds himself, for example, an employee who receives a complaint from a client and needs to register it in the CRM platform, or one who has a shortage of stock due to a malfunction of his SCM system.

 

UX UI Design Persona

Persona example by Adobe

 

Responsiveness of the platform.

We know that users work in different screens, so the design has to be responsive, that is, able to adapt and be used in a variety of screens.

 

UX UI Design - Responsiveness of the platform

Illustration by Surfthedream

 

Platforms need to adapt to both desktop and mobile versions. But the mobile environment represents a number of design challenges. For that, it is necessary to consider some tips to offer a good mobile experience:

  • Minimize content.
  • Offer simplified navigation.
  • Restrict to the minimum amount of possible actions.
  • Guarantee continuity and consistency in navigation.
  • Anticipate potential errors by conducting usability tests.

 

In our recent project for Exolgan, we developed a corporate web portal, which offers an optimal experience on the different screens. You can reed more on it here.

 

Quick UI tests with users.

Thanks to the contribution of Jacob Nielsen in his paper “Discount Usability for the Web,” the UX world has been using different techniques for many years to simplify the process and reduce the costs of usability testing. Nielsen created a simple and practical way to perform informal testing, which consists of conducting a quick test on a small group of five users. According to the author in the paper, with five users we can detect 85% of usability errors.

The test consists of developing a navigable wireframe, which could be built on paper or with the help of prototyping tools, and then testing it with users. What will be sought is to know the user’s first impression of the interface and understand how it interacts with it, to detect opportunities for improvement. This stage of the process is similar to the prototyping and testing phases of the design thinking methodology.

 

As you can see from what we discussed in this article, UI/UX design is essential for all types of companies. Platforms must have friendly and efficient interfaces, and the user experience must be the focus of the design. The benefits for organizations are varied and there are methodologies, like the ones we use at Huenei, that can help you achieve the perfect development.