Unique People Database (UPD).

Development of the system for the management of the centralized database of the different clients and prospects of Grupo Sancor.

Location: Argentina
Client: Sancor Seguros
Industry: Insurance
Service: Dedicated Teams
Expertise: Software Development
Technologies: .Net, N Hibernate, SQL Server

Solution

Through the Scrum methodology, an iterative and exponential software development process was elaborated, dividing the project into three main parts.

Once the division was done, teams with knowledge in different technologies were formed, adjusting to the requirements of each development phase, with biweekly iterations to provide the greatest possible agility to the project.

Due to the importance of this project for the company, the team had to integrate and adapt quickly to the client’s regulations and work philosophy. Agility and flexibility were key points.

Sancor
Sancor

Background

Founded in 1945, Grupo Sancor leads the insurance market as the company with the highest turnover in the industry, achieving a 9.8% share.

It is also present in Uruguay, Paraguay, Brazil and Colombia, making it one of the most important insurance companies in the Southern Cone.

Challenges

Grupo Sancor has three business lines: Insurance for individuals and companies, LRI (labor risk insurance) and Prevención Salud (prepaid medicine).

Each has its own customer and prospect base. The company needed to unify all these records in a single centralized database to have greater visibility for future commercial and management initiatives.

Business Objective

Understanding that each business unit has its own value proposition, management and commercial structure, it was necessary to achieve an efficient coexistence between them, this implied understanding if a person was a client of any vertical of Grupo Sancor.

For this, it was necessary to eliminate the company’s silos, democratizing the information on transactions and services contracted by users. At the same time, this platform needed to be able to process large amounts of data for subsequent analysis.

Results

Integration of the different databases of the company’s various groups in the Unique People Database (UPD), thus increasing the visibility of the business over the customer base for different commercial initiatives.

 

Background

Founded in 1945, Grupo Sancor leads the insurance market as the company with the highest turnover in the industry, achieving a 9.8% share.

It is also present in Uruguay, Paraguay, Brazil and Colombia, making it one of the most important insurance companies in the Southern Cone.

Challenges

Grupo Sancor has three business lines: Insurance for individuals and companies, LRI (labor risk insurance) and Prevención Salud (prepaid medicine).

Each has its own customer and prospect base. The company needed to unify all these records in a single centralized database to have greater visibility for future commercial and management initiatives.

Business Objective

Understanding that each business unit has its own value proposition, management and commercial structure, it was necessary to achieve an efficient coexistence between them, this implied understanding if a person was a client of any vertical of Grupo Sancor.

For this, it was necessary to eliminate the company’s silos, democratizing the information on transactions and services contracted by users. At the same time, this platform needed to be able to process large amounts of data for subsequent analysis.

Results

Integration of the different databases of the company’s various groups in the Unique People Database (UPD), thus increasing the visibility of the business over the customer base for different commercial initiatives.

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