Customer Data Management
Did you know that every day we generate around 2.5 quintillion bytes of data in the world? That's a lot! This data is very valuable to organizations like yours because it helps answer important questions about customers, such as how they make purchasing decisions....
Intellectual Capital: What Knowledge Management Represents in your Company
Knowledge plays a central role in the economic growth of regions, countries, and organizations. The ability to invent, innovate, adapt to changing environments, and create new knowledge and ideas that then materialize into products, procedures, and organizations, has...
Decision Making Model for IT Services
A business is determined and guided by the decisions we make and the ones we don't make. We are faced with tons of decisions every day, although only a few of them are key for our company and end up impacting our business significantly. In order to seek the success of...
UX/UI Design Foundations: A quick guide for your business.
Nowadays, platforms such as websites, apps, management systems, among others, play a fundamental role in the day-to-day life of your organization. A website, for example, helps you gain customer trust and visibility. When someone hears something about your brand, the...
Design Thinking for Software Products: Understand What Design Thinking Is.
It’s quite common for a company to offer products or solutions based on what managers believe customers need. From their personal experiences or from the subjective observation of the context, companies generate an idea of what they think the user will value....
Data Lifecycle Management: Understand its Importance for your Business
Since the last decade of the 20th century, Decision Support Systems (DSS) have gained popularity and their use has increased in companies and organizations of different areas. Over the years, DSS have evolved and mutated into comprehensive Business Intelligence (BI)...
What is Data Science All About?
Nowadays, data takes an important role in the operation and context of all organizations. Data allows us to make informed decisions and take advantage of the past to learn and get to know our customers, users, employees, processes, competitors, and more. To be...
Software Company Services: How to Choose The Best Supplier
Regardless of the size of your company, surely you have evaluated the outsourcing of software development services in order to improve your operation or increase the quality of the product or service that you offer to your clients. A company that wants to focus on its...
How can Information Systems Help your Business?
For an organization to be competitive in the current context, it needs to be sustainable and able to anticipate paradigm shifts. Innovation and the development of solutions to exceed customer expectations must be leveraged with technologies, software and information...